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Archive for April, 2010

Christians Earth Day

Earth day is coming soon (4/22/09). This month we have Easter as well…so it got me thinking. How should Christians respond to Earth day?

First, I think we need to keep it all in perspective. Yes, we are to be good stewards of the planet. However, we are not to be earth “worshipers.” The earth is just another thing in our lives that God wants us to be a good steward with. Yes, it is important…However, Jesus Christ and His shed Blood is much more important. Saving souls should be above saving polar bears. You know what I mean?

So, do I think Christian’s should celebrate Earth Day?

Sure. Just make sure you have this whole eco, green planet stuff in perspective. Make sure that you are lined up with the Word and that God is your priority and His will. Do not let being green override sharing the Love of Christ and your true God-given purpose.

All that said, I thought it would be cool to add some fun stuff to do for earth day…

Earth Day Activities:

Plant a tree. This could be a fun family project.

Recycle. Take those cans you have been saving and turn them in.

Make the whole day green. Make eco choices all day long.

Clean up. Take your family to the park and clean up the junk left by others.

Make a point to add more green. Add at least one more green activity to your life.

Go on a nature walk. Enjoy the beautiful environment that God created for you.

Organic. Visit your local Ma and Pa farmer and shop for some earth friendly stuff.

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

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Green Technology

Climate and Biodiversity For Common Good

Concerns about dangerous climate change and large biodiversity loss are visible throughout the world: unprecedented rates of temperature increases and species extinctions are a reality. In 1999 Dr. Peter Raven, president of the International Botanical Congress, published a paper in which he states that “current extinction rate is now approaching 1,000 times the background rate and may climb to 10,000 times the background rate during the next century, if present trends continue. At this rate, one-third to two-thirds of all species of plants, animals, and other organisms would be lost during the second half of the 21st century, a loss that would easily equal those of past extinctions”. He then outlined seven “Points to Slow the Extinction of Plants”, including financial and capacity building instruments to help developing countries protect 80% of the world’s biodiversity they host. As far as climate change is concerned, the responsibility of developed countries is high in providing the most threatened regions in the world with good instruments to cope with this challenge (or at least examples of them to implement autonomously).

Climate change plays a significant role in this human-induced mass extinction because it is increasing the already large biodiversity losses caused by habitat destruction and fragmentation, water and air pollution, introduction of invasive species. Marine ecosystems will be affected by an increase in sea temperature, but also by ocean acidification, because of the higher concentration of dissolved carbon dioxide (carbonic acid): in fact this reduces the shell formation ability in many organisms. Polar (and mountain) ecosystems are particularly vulnerable to climate change, with effects such as thawing permafrost, decreased snow cover, losses from ice sheets and changes in ocean temperatures. Large impacts on Arctic biodiversity are already evident, pictures of polar bears wandering lost on small icebergs being a scary and sad symbol of the era we live in (even former U.S. President Bush, at the end of his mandate, recalled this image to show his fellow citizens he cared about climate change …)

In this rapidly changing environment it is therefore extremely important that conservation plans include adaption measures for ecosystems accordingly to the predicted regional climate patterns (but models need still to be improved a lot at this scale): dynamic approaches are needed to set good options for future ecosystems and landscapes. It will be necessary to facilitate the movement of species to new geographical locations, as they follow the shifting habitats.

The public concern is growing: in Africa last 28 February young people organized a march from impoverished urban areas to the summit of Mount Kilimanjaro to raise awareness on climate change, together with the Kilimanjaro Initiative and the UN’s global UNite to Combat Climate Change campaign. It seems though that the global attention on climate change doesn’t fully consider implications for biodiversity yet: while the negotiations and speeches on climate issues are very popular (and the Nobel Prize was awarded to the entire IPCC together with Al Gore in 2007) the meetings and decisions of the Convention on Biological Diversity (http://www.cbd.int/) don’t raise comparable interest. Is it because the anthropocentrism is (still) the prevailing philosophy and animals and plants are mainly seen by people as beautiful “supporting actors” on the planet we live on? Right when we are losing control of the global situation it is probably time to reflect on our role of dominant species and acknowledge the fundamental contribution of other organisms to our livelihoods, despite many of us live in the so called Technosphere.

Policies to protect the climate avoiding irreversible effects on the ecosystems need to be strongly interconnected with conservation strategies: preserving natural areas while helping them adapt to the changing climate means hopefully to leave better, or not as compromised, ecosystems to future generations. Climate and biodiversity, though ever changing and evolving, are common goods and they need common policies: if we reduce the human Ecological Footprint both the atmosphere and the biosphere will be better off (and our children and grandchildren living in them).

Written by Luca Marazzi on behalf of Responding to Climate Change.

For further information on Climate Change please visit the Responding to Climate Change website – http://www.rtcc.org

The Ecological Footprint is a measure of human demand on the Earth’s ecosystems. It represents the amount of biologically productive land and sea area needed to regenerate the resources a human population consumes and to absorb and render harmless the corresponding waste. Using this assessment, it is possible to estimate how much of the Earth (or how many planet Earths) it would take to support humanity if everybody lived a given lifestyle. For 2005, humanity’s total ecological footprint was estimated at 1.3 planet Earths – in other words, humanity uses ecological services 1.3 times faster than Earths can renew them. See also: http://www.footprintnetwork.org/

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Grass Root Efforts: Promote Earth Day

What is Earth Day?

While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.

Events to Leading to Earth Day

Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.

In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.

In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.

Earth Day is Born

In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.

On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.

In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.

Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.

Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.

Government Actions

The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.

Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.

In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.

Resurgence

Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.

Earth Day Birthday

In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.

Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.

For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:
www.eventslisted.com/eventlaunchstrategies/category/launch-strategies/earth-day-birthday

Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers

Water Used in Generating US Electricity

In my four-article series on water use (The Resource Matrix), I took you on a journey to reveal the layers of The Resource Matrix in order to help you understand how water will be a highly contested commodity tomorrow, possibly as much as oil is fought over today.

You learned about your water footprint and a website where you can calculate it, virtual water and virtual water transfers, whereby choices here affect water availability elsewhere, to the point of some people not having enough water to drink in order to produce inexpensive dyed cotton, along with insane choices such as growing crops in the desert.

You learned that on average it takes 1854 to 3000 gallons to produce one pound of beef.

Yep, it’s it’s been a great journey through the sidetrip city of the Resource Matrix.

Today, we’ve found the on-ramp to the Green Lighting Interstate and are driving to take a look at water use in generating electricity.

For a simple reason. It takes a lot of water to produce electricity.

How much? 5% of all US water? 10%? Can’t be as high as 25%?

Electricity and water?

I thought the issue was fossil fuels and greenhouse gases

The U.S. Geological Survey (USGS) estimated water use in the United States in 2000.

Their grand total: 408 billion gallons per day withdrawn for all uses.

The number 1 spot, weighing in at 48%, was thermoelectric power.

Irrigation earned the runner-up prize at 34%.

The 195 billion gallons need to come from somewhere, and actions have consequences. Environmental ones, as in 40 million fish in the Great Lakes killed each year due to being trapped against water intake devices. That’s a lot of Friday night fish dinners.

How much water is used in generating electricity?

Large fossil fuel and nuclear plants require incredible quantities of water for cooling and ongoing maintenance.

Water for thermoelectric power is used in generating electricity with steam-driven turbine generators. It uses 48% of all water in the US.

According to the Pace Energy and Climate Center, the amount of water used for power plant cooling varies by each specific power plant’s electricity generating technology and size. Nuclear reactors require the most water for cooling, and baseload fossil fuel power plants come in second.

The Salem Nuclear Generating Station alone takes 3 billion gallons a day from the Delaware Bay, according to the Pace Energy and Climate Center.

Nationally:

• Steam electric generating plants across the nation draw in more than 200 billion gallons per day.
• Nuclear and fossil fuel power plants drink over 185 billion gallons of water per day.
• Geothermal power plants add another 2 billion or so gallons a day.
• Most renewable energy technologies require little or no water for cooling.

These numbers are starting to sound like the same ones the U.S. Treasury and Federal Reserve Bank use.

Imagine watching your favorite science program where astronomers explain that the universe is 78 billion light-years wide (78 billion units of 5,878,630,000,000 miles). There is absolutely nothing in our experience to help us wrap our mind around it.

How much is 3 billion gallons per day?

The Delaware Bay feeds Salem Nuclear Generating Station 3 billion gallons a day.

Imagine this rectangle: a football field with end zones (360 feet long x 160 feet wide). Then add to it walls on each side of the rectangle to create a container to hold the 3 billion gallons you pour into it.

How high do you need to make those walls to contain 3 billion gallons? 6915 feet high. Or 1.3 miles.

Maybe 6915 feet high is still hard to imagine. So how deep do you cover the field in order to feed the Salem plant every minute? Answer: 5 feet deep. Every minute.

48% of all water use: We’re Number One!

How much is 195 billion gallons per day?

Using the USGS figure for 2000, thermoelectric power nationwide used 195 billion gallons a day, or 48% of all water used in the US. My guess is the water use has grown since then.

How high are the walls on our football field now? 449,475 feet or 85 miles high. We’re back to US Treasury and astronomy numbers again.

So, let’s get a higher-level view to help us.

Lake Erie holds 116 cubic miles of water.

Nationally, thermoelectric power uses 195 billion gallons a day – or 64.2 cubic miles a year.

We drain Lake Erie every 22 months.

But the water used is returned to its source.

So what’s the issue about water use?

Power generation returns 98% of the water back to its source (bay, lake, river, ocean).

It’s the environmental consequences.

The Pace Energy and Climate Center explains it neatly:

Withdrawal of large volumes of surface water for either power plant cooling or hydropower generation can kill fish, larvae and other organisms trapped against intake structures (impinged), or swept up (entrained) in the flow through the different sections of a power plant.

Examples include:

• The Salem Nuclear Generating Station is responsible for an annual 11 percent reduction in weakfish and 31 percent reduction in bay anchovy.
• At the Indian Point 2 and 3 reactors on the Hudson River, the number of fish impinged totaled over 1.5 million fish in 1987.
• The 90 power plants using once-through-cooling on the Great Lakes kill in excess of 40 million fish per year due to impingement. (Once-through cooling needs a continual flow of new water, and uses 30 to 50 times that of a closed cycle system. Closed cycles cool down water from steam then reuse it.)

The diversion of water out of the river removes water for healthy in-stream ecosystems:

• Stretches below dams are often completely de-watered.
• Fluctuations in water flow from peaking operations create a “tidal effect,” disrupting the downstream riparian community that supports its unique ecosystem.
• A dam’s impoundment slows water flows, which hinders natural downstream migration of many fish species.
• By slowing river flows, dams also allow silt to collect on river and reservoir bottoms and bury fish spawning habitat. Silt trapped above dams accumulates heavy metals and other pollutants. Disrupting the natural flow of sediments in rivers also leads to erosion of riverbeds downstream of the dam and increases risks of floods.
• The impoundment of water by hydropower facilities fundamentally reshapes the physical habitat from a riverine to an artificial pond community.
• This often eliminates native populations of fish and other wildlife.
• Dams also impede the upstream and downstream movement of fish and other wildlife, and prevent the flow of plants and nutrients. This impact is most significant on migratory fish, which are born in the river and must migrate downstream early in life to the ocean and then migrate upstream again to lay their eggs (or “spawn”).
• As mentioned above, withdrawal of water into turbines can also impinge or entrain significant numbers of fish.

The cleanest kilowatt is the one never used:

Back to those compact fluorescent lamps and LEDs

PowerScorecard.org explains the solution:

By re-directing electricity dollars to support environmentally benign energy resources, consumers are empowered, in states that offer supply choice, to influence the existing generating resources that are deployed to meet demand.

They can also support the construction of new and cleaner electricity resources that will be built to meet overall growth in demand in the future. By supporting these power options, consumers can minimize many water use and consumption impacts. Still, directing your dollars to cleaner power products in no way helps remediate damages that already have occurred. Consumers can stop the construction of new hydropower facilities or alter conditions of siting and operation, but they cannot undo previous environmental degradation that occurred at existing hydropower facilities.

In short, reduce your use of electricity.

More Info:

We used several sources for this article, including the PowerScorecard.org website, which is produced by the Pace Energy and Climate Center, which is part of the Pace University School of Law’s Center for Environmental Legal Studies, Pace University, White Plains, New York.

On PowerScorecard, you can get:

• Ratings of Electric Power Choices for some service areas.
• More info on electricity and the environment:
  • Technologies
  • Climate change
  • Acid rain
  • Ozone depletion
  • Water use (our article today)
  • Water quality
  • Land: on-site and off-site impacts

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,

A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

News for Green Tech Stock

2008 - Going Green Tech News

Have You Got Earthday Business on Your Mind?

The sun is shining across the hills of West Cork as I listen to the story of Earthday told by a team of evangelists with nothing but Earthday business on their minds. In 2008, visionary Simon Ford started a group to bring like-minded, positive people together in socially conscious activities. He called the group Social Traffic and right now that group has Earthday business on its mind.

The group’s first major campaign centers around Earth Day with an event named, Earthday Birthday a global birthday party for Mother Earth. Earthday 2009 and the celebrations that will go with it is all set to clamor its way across the social media landscape like some all embracing vine, covering the sometimes harsh elements of the online world with a softer, greener facade which many hope will last for more than a lifetime.

Earthday 2009 is a global celebration and a day to spread awareness of people’s destructive impact on the planet. But before you jump right in there and start changing the world on a massive scale here’s a few simple things you can do to make a difference right now, tomorrow and every single day after that.

Here’s my list of top five things to do to celebrate Earthday 2009 and reduce your impact on our planet;

1. Plant a tree or two. If you’re feeling energetic plant a whole field full.

A tree will absorb CO2 and other forms of pollution, provide a home to hundreds of creatures, help to create and retain soil and performs a whole host of other ecological functions. And, in case you needed a reminder, will leave a lasting legacy of your time on the planet.

2. Walk to work for a day, a week or a whole month. You’ll feel better and the earth will be a much healthier place to live too.

You might even want to think about joining a car sharing scheme and make it a permanent part of your work life balance to drive to work only one day a week and sleep the other four in the passenger seat while someone else does all the hard work!

3. Dry your dishes naturally. Turn off the dishwasher at the dryer stage of the cycle and leave your plates and cutlery to dry themselves for a change!

4. Turn off all your plug sockets before bed. Maybe spend the evening in the dark for one day a week and treat the kids to a few ghost stories before bedtime!

5. Don’t be a water importer.

Get rid of your supply of bottled water, keep a jug of fresh tap water in the fridge and reduce the damage we do to the environment by producing plastic bottles to hold gallons of mineral water that tastes no different to the clear, fresh water that is piped through your home.

So, if you’ve got business on your mind this Earthday, perhaps you should take a few minutes to look around you and realise how precious our planet is and how beautiful that small piece of turf is right outside your window.

If you want to know more about this subject and how you can make a difference take a look at this great squidoo lens all about Earth Day Birthday right now.

Neil Ashworth is a member of Simon Ford’s Social Traffic Team who are raising awareness of environmental issues using the power of social media marketing to support the Earth Day Birthday campaign.

Your Green Life Segment Of Sun Light

Are Tsunami’s Caused by Global Warming ?

Throughout the history of our planet it has endured a constantly changing climate. It endured an ice age and has also experienced long periods of heat. But over the last two hundred years, give or take, the temperature of our planet has been steadily increasing. This change in the climate on earth is known as global warming, and global warming is the direct result of the industrial revolution.

Because of the industrial revolution, people are constantly burning fossil fuels such as oil and coal. But by burning these fuels dangerous greenhouse gases like carbon dioxide (CO2) are then released into the earth’s atmosphere. These gases block heat rising from the earth from being able to escape into space. The same basic function that glass panels on greenhouses have, hence the name. Our burning of fossil fuels causes more than three quarters of all carbon dioxide emissions. Power plants and other stationary sources contribute more than half of that amount.

Along with increasing CO2 emissions, deforestation is on the increase as well. This is disastrous, because trees recycle CO2 and release oxygen back into the atmosphere. Because of the rise in deforestation levels the fossil fuels we burn are seriously jeopardizing our planet. We know that global warming is the cause of glaciers getting smaller and for the rise in sea levels. Plants and animals show clear and undeniable signs that they are affected in many different ways. Earth is experiencing longer seasons which results in rivers and lakes freezing later than usual and melting sooner. Without a doubt, global warming causes many changes and affects our planet in many ways but can it also cause a tsunami?

Nobody will ever forget the utter destruction, grief and loss left behind after the huge tsunami that hit parts of Asia on December 26th, 2004. Hundreds of thousands of people were killed, injured and traumatized. The areas it hit were left completely destroyed.

Generally speaking a tsunami is made up of a series of waves. More often than not the first one is the mildest. Prior to the arrival of the first wave, the shoreline recedes dramatically and often leaves the ocean floor exposed. They mostly occur where the water is shallow but they can also occur around coastal areas. In deep water a tsunami appears as a big wave and nothing more. In shallow water this is not the case. The wave can reach as high as one hundred metres, although, in all honesty, this is not at all common.

We know that tsunami’s can be caused by an earthquake, but this is not the only cause. They can also be caused through volcanic eruptions and landslides. Another cause is if a large amount of water is somehow displaced, such as when meteors happen to fall into large bodies of water. Tsunami’s are caused by events that can be, and are, affected by global warming, however global warming itself does not directly trigger the formation of a tsunami. Basically, it is an indirect cause.

One thing is certain, global warming is not a myth as some suggest. The planet is displaying clear signs that we dare not ignore.

For more global warming articles and daily news why not visit http://www.globalwarmingnewsblog.com – a site dedicated to information about climate change: effects, issues, causes, solutions, opinion and more.

Water Efficiency – The Resource Matrix Part 1 of 4 – Why We Have Water and Fuel Shortages

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.

You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

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Powerful Solar Success! Line-Up Reveals Essentials of PV …

The keys to business prosperity and sustainable new revenue streams are within reach for thousands of struggling small business owners across the US They are manifested in the rich array of incentives associated with solar energy â?? and …

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The Glitz â?? Solar [IDEAL010] » Minimal Freaks

The Glitz â?? Solar [IDEAL010]. MoN. Apr 14 |17:36. CS1551729 02A BIG The Glitz â?? Solar [IDEAL010]. Artist â?¦â?¦.: The Glitz Title â?¦â?¦..: Solar Genre â?¦â?¦..: House, Tech-House Label â?¦â?¦..: Ideal Audio Cat. IDEAL010 Release Date .: 2010-04-14 …

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The Ripe Radish Solar Energy Lamp by Arthur Xin » Yanko Design

This solar lawn lamp serves many a purpose. First, it’s a solar powered lawn lamp that is white during the day as it collects solar power-ups, then at night it glows red to light your wayâ?¦cute! Second, it’s a house for your soon to be …

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Los Angeles businesses contemplate ambitious solar feed-in tariff …

Even though the shape of solar feed-in tariff programs has lately been questioned in places like Germany, where it is a national effort, a group of Lo.

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NewNet News – Silex Solar reopens Sydney Olympic Park solar …

Following its shutdown by BP Solar in late 2008, Silex Systems has reopened the Sydney Olympic Park (SOP) solar panel manufacturing facility, which it bought for $7m last year at one third of the cost of what it had budgeted for the …

USA – China – A G2 For Climate and Economy?

China appears to view global warming as an economic issue, Obama’s administration is primarily focused on the current economic crisis as well, but climate change is also a serious crisis and a threat to the world’s economic system itself with all its present and predicted impacts. Don’t these global problems require an integrated economic and environmental strategy? The hypothesized summit between Barack Obama and the Chinese president, Hu Jintao, could be an important step to accelerate urgent actions needed both to face the global economic downturn and to build a solid climate pact.

China, in its last 5-year plan, sets targets to reduce national energy intensity (energy used per unit of GDP) by 20% between 2006 and the end of 2010. According to Deborah Seligsohn, China Program Director on Climate, Energy and Pollution of the World Resources Institute, this target seems to be realizable given their latest remarkable record (-1.8% in 2006, -3.7% in 2007, and -4.2% in 2008.) Last month Hillary Clinton met experts from the Asia Society and the Pew Centre for Climate Change that together wrote a report that could help the creation of this US-Chinese partnership on climate change. But the good examples from China, although not directly referred to CO2 emissions, and Obama’s ambitious plan on energy and climate will need decisions from other 13 countries (or federations such as the EU), including Russia, India, Japan to get 80% of world’s emissions “under control”. Nowadays the other 173 countries account for about 20% of total CO2 emissions, but population increase and old development patterns could dangerously increase their “pollution share” in the future: every nation will be then required to cut the CO2, but large amount of money are needed to do so. Where will our leaders take Dollars, Yuan or Euros these days?

Next steps: -264 days to COP15:
Two events along the path to Copenhagen will take place in Bonn from March 29th to April 8th: the 7th session of the AWG-KP (Ad Hoc Working Group on Further Commitments for Annex 1Parties under the Kyoto Protocol) and 5th session of the AWG-LCA (Ad Hoc Working Group on Long-term Cooperative Action under the Convention). As we can read on the UNFCCC website “this is the first of three planned negotiating sessions before COP 15 in December” and can hopefully prepare a good ground for delegations and political leaders to decide upon.

Written by Luca Marazzi on behalf of Responding to Climate Change.

For further information on Climate Change please visit the Responding to Climate Change website – http://www.rtcc.org

Article Source: http://EzineArticles.com/?expert=Luca_Marazzi

News Of Peletex Story

The Canada Pine Beetle

For some time now, the extremely destructive Pine Beetle ( Dendroctonus ponderosae ) is ravaging huge areas of Canada’s forestlands and its destruction is so virulent, that it is leaving massive and easily visible scars across otherwise green foliage landscapes. In numerous areas where the pine beetle is active, various solutions for its eradication have been tried and some of these in themselves, are so toxic in nature that they would normally be classed as being a larger risk than the beetle they are attempting to destroy.

These beetles have an average life span of about one year and generally, their eggs are laid through the bark of a tree where they develop into larvae that stay under the bark all through the winter months. During the spring the larvae continue to feed under the bark and then they will change into pupae during the months of June and July. During the rest of the summer and into fall, the new adult pine beetles leave the infested tree through emergence holes they create and after drying themselves in the warm sunshine, they take off to mate and commence a new cycle by laying the next generation’s eggs under the bark of new trees. 

During the time they remain under the bark of a tree, they are known to transmit a fungus type substance that stains the sapwood of the tree a blue colour. Other than discoloration, this blue colouring appears to have no adverse affects on the actual structural integrity of the tree. However, we must not forget that the damage has already been done and like a rolling snowball, it gather momentum and range of spread with each summer that comes. These beetles prefer mature trees such as lodge pole pines which are considered mature after eighty years of growth and in the Province of British Columbia, current statistics show that there are three times more mature lodge pole pines than they had over ninety years ago. Hot and dry summers make the trees more stressed and thus more susceptible to attack and infestation by this ravenous little creature. Trees which have been attacked will turn red roughly one year after the infestation and then, between one and two years later the affected trees will turn grey and all of their needles will fall off.

Another interesting fact about these little guys is they do not like it too cold! Their eggs, larvae and pupae are very susceptible to very cold temperatures and if these temperatures remain below minus 35 Celsius for a prolonged period of maybe a week, then this will kill off the eggs, larvae, pupae and generally sizeable portions of the beetle population in that area of cold weather. This being said, unless we suddenly enter the start of a new ice age all across Canada, these sporadic cold spells are unfortunately not enough to rid us of this continually spreading plague of destruction.   Yes, there are action plans prepared and in place and yes, the Canadian Ministry of Forests and Range are really trying to get to grips with finding a solution to this costly problem but to date, the efforts and methodology being used has had little or no effect on the overall problem.

The good news is that an answer to this massive problem does exist and better still, it is an answer, which consists of no chemicals, no toxins, no poisons and no danger to either the forest or to the people who would apply the solution. This answer can be found right now in the form of a golden all natural organic fluid formulated around a cedar oil base. This fluid can totally eradicate the pine beetle and a few other nasty insects at the same time. It is not cheap but then again it is not as expensive as some of the other treatment that have been tried. It is non hazardous and will not harm the environment in any way and it is here and available right now. Unfortunately, for now it appears that here it must stay as the Ministry of Forests and Range are continuing their quest with what they feel they know best. Maybe someday, hopefully soon, they will realize that we can defeat this natural pest by using a totally natural substance.

Bob Littlejohn MBA BSc

Green Technology Revs

Water Efficiency – The Resource Matrix Part 2 of 4 – Water’s Role in Global Warming

Last week, we introduced you to the Resource Matrix, which is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

We showed you how economics leads to people maximizing their benefits in “win-lose” propositions: you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom. And how we’ve been hypnotized in believing what they want is also what we want.

But the scales have been falling from our eyes, we’re beginning to see the truth, and the power has been shifting away from the “I want your goodies for nothing” crowd:

• Do-gooders have increased our awareness and worked to change deals from “win-lose” to “win-win”
• There is no “free lunch:” finite energy resources will run out; actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible; and that the “I want your goodies for nothing” crowd hasn’t been telling the truth

We now realize we’re all in this together: we have greater awareness of our actions and the desire to change, and have ways to change.

Hallelujah and Praise the Collective!

Today, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.

None of this is to dismiss or diminish the contribution of fossil fuels in global warming. Hey, just like the Special Olympics, if you participate, you get a medal. We just think that gold-medal winner Fossil Fuels has stolen the spotlight, letting silver-medalist Water Use keep us hypnotized in believing that water is a free lunch, and that nature will clear up polluted waters while getting away with breaking the rules.

Water, water, everywhere,
not a drop to drink.

According to our friends at How Stuff Works, who I wrote about sarcastically for their oxymoronic clean coal article in discussing how true public relations stuff really works, gives us this data:

• 98% of the planet’s water is in the oceans. It’s salt water – we can’t drink it or irrigate our crops with it.
• 2% is usable. Of that 2%:
  • 80% is locked up in polar ice caps and glaciers
  • 18% is underground in aquifers and wells
  • 1.8% is in lakes and rivers
  • 0.2% is elsewhere: either floating in the air as clouds and water vapor, locked up in plants and animals (and your body), and in foods and beverages.

Okay, so 20% of the usable water (only 0.4% of all water on Earth) is accessible, right?

Well . . . no. Many of the aquifers, wells, lakes, and rivers have been sucked dry like a once-juicy fly carcass in a spider’s web. (The 18% and 1.8% you see above is like the money in the Social Security Fund: there actually is nothing there.)

And many of those water sources that do still have a drop to drink are worse than the ocean’s salt water. Drink salt water and you’ll need to yawn into a bucket. Drink this water and you’ll kick the bucket.

And I know you aren’t asking this burning question:

“So . . . global warming to release fresh water from ice caps and glaciers is a good thing, no?”

Percentage this, percentage that.
Talk my language, will you?

I know I’m pulling the disgusting old government trick: drowning you in an ocean of water statistics.

So let’s make it plain and simple:

You bring in $10,000 a month. You’re also living high on the hog and doing your personal best to outshine every bling-bling Hip Hopster Musical Artist in materially conspicuous consumption:

• $9800 goes to the McMansion mortgage and gold-plated Rolls Royce lease
• $160.00 goes to investments in clothing and accessories
• $0.40 has been lost in the sofa cushions
• $39.60 a month is for everything else: food, phone and electric bills, income taxes, and all the other non-essentials: Don’t spend it all in one place!

Aquifers and wells and lakes and rivers:
Dry or polluted, oh my!

Fred Pearce, author of When the Rivers Run Dry, helps us quickly understand it:

We can all save water in the home. But as laudable as it is to take a shower rather than a bath and turn off the faucet while brushing our teeth, we shouldn’t get hold of the idea that regular domestic water use is what is really emptying the world’s rivers. Manufacturing goods … consumes a certain amount, but that’s not the real story either. It is only when we add in the water needed to grow what we eat and drink that the numbers really begin to soar. (emphasis mine.) (Fred Pearce, When the Rivers Run Dry, Boston: Beacon Press, 2006. p 3)

Here are a few numbers he gives:

• to grow a pound of rice: 250 to 650 gallons of water
• to grow a pound of wheat: 130 gallons
• to produce a quart of milk: 500 to 1000 gallons
• to produce a pound of cheese: 650 gallons
• to produce a 1/4 pound of burger: 3000 gallons

He kindly puts water use into perspective in annual terms:

• 1 ton (265 gallons) for drinking
• 50 to 100 tons (13,250 to 26,500 gallons) around the house
• 1500 to 2000 tons (397,500 to 530,000 gallons) for food and clothing

—————————————–

sidebar:
How Many Gallons to Produce One Pound of Beef?
Lies, damned lies, and statistics

US Beef industry’s Cattlemen’s Association: 441 gallons
Fred Pearce: 12,000 gallons
Water Footprint Network: 1854 gallons (calculations: 15500 litres of water per kg; 4079 gallons per kg; 1854 gallons per pound)

In an industrial beef production system, it takes an average three years before the animal is slaughtered to produce about 200 kg of boneless beef.

The animal consumes nearly 1300 kg of grains (wheat, oats, barley, corn, dry peas, soybean meal and other small grains), 7200 kg of roughages (pasture, dry hay, silage and other roughages), 24 cubic meter of water for drinking and 7 cubic meter of water for servicing.

This means that to produce one kilogram of boneless beef, we use about 6.5 kg of grain, 36 kg of roughages, and 155 litres of water (only for drinking and servicing).

Producing the volume of feed requires about 15300 litres of water on average.

—————————————–

Where does all that water come from?
From virtually everywhere

If it comes from imported goods (Thai rice or Egyptian cotton), the water comes from those countries.

When the water is collected from rivers or pumped from underground, as it is in much of the world, it’s:

• increasingly expensive
• increasingly likely to deprive someone of water (nothing to drink)
• increasingly likely to empty rivers and underground water reserves

And when the rivers are running low, as they are more frequently, there is less water to grow anything at all.

The water used in growing and producing goods around the world is known as “virtual water” and the trade of these goods is known as “virtual water transfers.”

And who’s the biggest water exporting Mouseketeer of them all? The United States.

When you drink coffee from Central America, you are influencing the hydrology of the region, virtually taking a share of the Costa Rican rains. The same is true within a national and regional boundaries. The Colorado River is drained so Californians can eat their Big Macs and have friends over for a Sunday afternoon barbecue.

In the same way that your use of fossil fuel is measured as a “carbon footprint,” your water use, actual and through virtual water transfer, is measured as a “water footprint.”

How big is my water footprint?
I’ll show you mine if you show me yours

Arjen Y. Hoekstra, professor at the University of Twente, the Netherlands, introduced the water-footprint concept in 2002. It “shows water use related to consumption within a nation, while the traditional indicator shows water use in relation to production within a nation.” (Hoekstra and Chapagain, Globalization of Water, Malden: Blackwell Publishing, 2008, p. 3)

With Hoekstra and Chapagain’s water footprint calculator (waterfootprint.org), you select your country, input food, domestic water use, and industrial goods consumption, press a button, and you get your:

• total water footprint for the year
• bar charts for the three components
• bar charts for individual food categories

For example, you’re in the US, eat only 1 pound of cereal a week (.4545 kg) and have a low-fat, low-sugar diet, use a low-flow showerhead, use a no-flush eco-toilet, and never run the tap while brushing your teeth. Two extremes:

• You’re the hippiest of the hip: making $10,000 a year: Your water footprint: 245 cubic meters (65,170 gallons)
• You’re the hippiest of the Yuppies: making $120,000: Your water footprint: 2979 cubic meters (792,414 gallons). Difference due to your income’s effect on industrial production.

Three notes on the calculations, because Professor Hoekstra is European and lives in the social welfare country that started birthing hippies in Amsterdam decades before they showed up in the US at Woodstock:

1. You input kilograms for food:
   • 1 kilogram = 2.2 pounds = 35.2 ounces
   • 1 ounce = 0.028 kilograms. 1 pound = 0.454545 kilograms
2. Your water footprint is in cubic meters per year:
   • 1 cubic meter = 35.3 cubic feet = 266 gallons
3. The higher your income, the greater your water footprint, even if you don’t personally consume anything: you’re a capitalist pig supporting the Establishment Regime, I guess

So how is Cinnamon’s capitalist water footprint? Answer: 650 cubic meters (172,900 gallons)

I showed you mine. Now you show me yours:

Get the naked truth: Calculate your waterfootprint now:

Water’s running out:
I get the fossil fuel analogy so far.
And what about climate change?

We return to Fred Pearce’s book to find an example, of which he has oceans:

China’s Yellow River: The fifth longest in the world, it begins high in the mountains of eastern Tibet and journeys more than 3000 miles. Almost half a billion people depend on it for drinking and crop irrigation, and it’s made China the world’s largest wheat producer and second largest corn producer. Yet more than half of the lakes it feeds have disappeared over the last 20 years, and a third of pastures have turned to desert. This desertification generates huge dust storms that choke lungs in Beijing, close schools in Koreas, dust cars in Japan, and rain dust on mountains across the Pacific and Western Canada.

State irrigation projects along the Yellow River soak up the majority of its water – the total official allocations are greater than the actual flow.

The resulting drought could be an early warning sign of global warming.

Much of the declines in moisture reaching rivers is in line with prediction of climate researchers. So how does this global warming happen?

Higher air temperatures from desertification increase evaporation from oceans and intensify the water cycle. This increases atmospheric water vapor – 8 to 10% more than today. This increases global rainfall, but the rain is being redistributed: middle latitudes (read: the US) are becoming drier. Higher temperatures increase evaporation on land, meaning soil dries out faster, meaning less rainfall is reaching rivers.

The higher temperatures melt glaciers and snowpacks. At first, this leads to unpredecented floods. After the glaciers disappear, meltwaters that feed rivers disappear. The combined decreasing rainfall and increasing evaporation will lower moisture by 40% in the southern and western states.

The Sierra Nevada snowpack could diminish by 70 to 80 percent over the next 50 years. And some of the world’s most productive agricultural regions could dry up.

Global climate is becoming more extreme: the dry areas become drier, and the wet areas become wetter. And more areas are becoming dry deserts. Loss of habitat and agricultural lands. It’s a vicious cycle.

So what can you do?
Navigating through the Resource Matrix

As Fred Pearce points out, your drinking and bathing account for 0.05% of your total water consumption. Your food and clothing weigh in at 95.00%, although I find his 12,000 gallons needed to produce a pound of burger rather wild.

As Professor Arjen Y. Joekstra shows with his Water Footprint Calculator, your consumption of meats accounts for a lot, as does your guilt by association of being in an industrialized country.

The obvious solution: eat fewer e-coli burgers from your neighborhood Salt and Fat Slop Bucket restaurant.

The wiser solution: like your choices in energy use, become more aware of the resources needed to produce anything and the consequences. Such as luxurious cotton grown in the Egyptian desert.

Next article in the water efficiency series:
How an illiterate, lice-infested, foul-mouthed
peasant on some other side of the globe affects you

We continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

Green technology